confidence starts at the first layer.
In celebrating women’s month this August, we love a good TVC that highlights the confidence and fearlessness of our South African women. The main brief on this project was to encapsulate the celebration of different women with different bodies, all the while feeling and looking amazing.
And so, director Dillon Buirski set about to create the perfect look and feel for this campaign, inspired by women with confidence and a certain realness to them. We are in awe of the considered art direction, stunning hair and make-up and ultimately the way in which it all sits together in harmony.
It’s so refreshing to see more and more fashion retailers beginning to embrace bodies in all shapes and sizes, and we are_ here for it! We loved being part of the casting process, and super proud of the collection of women that formed part of this TVC.
Thank you to the entire team for making this shoot happen – we appreciate your determination and quiet tenacity. Thank you also to the team at 99c for trusting us with this vision and always pushing for fresh ideas!
Production: we are_
Producer: Anja Marais
Line Producer: Laura Madge
Production Manager: Samantha Lowe & Calvin Shushu
PA: Mardi Buhrmann & Wes Davis
1st AD: Craig Brorson
DOP: Nicol Dippenaar
1st AC: Peter Smuts
Loader: Thaakir Ackermann
Gaffer: Grant Forbes
Lighting Assist: John Mureymi & Siegfried Krull
Grip: Elrick Davids
Grip Assist: Alfre Theron & Shalton Lewis
DIT: Rob Cowling
VT: Tapiwa G
Art Director: Jako Van Heerden
Art Assistants: Themba Mthembu, Siyabulela Jansen, Kyly Motaung
Stylist: Robynne Kahn
Style Assist: Erin Simon & Samantha Moses
HMU: Richard Wilkinson & Joanna Butt & Nicole Grant
we are_ are always up for any creative production challenges. We can not wait to shoot with you or your team! Whether you need a nimble motion team, or a full remote streaming set-up, a TVC studio set or retouching done, why not get in touch today to workshop your next idea. We would love to collaborate!
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