Taking us back to where it all started, we are_ ecstatic to be a part of the timeless iconic shoe collection, Adidas Originals | Home of Classics | Spring/Summer 2023 campaign. Dillon Buirski, Director and DoP, definitely pulled it out of the bag once again with this Adidas Originals campaign by conveying it excellently, taking us back to the classics while keeping it real and trendy.
We are taken on a journey along with Lil Dre, Dee Koala, and their friends around the buoyant city of Cape Town, where music meets fashion meets skate culture. It’s a pure expression of having a good ol’ time kicking it with the classics of all classics, Adidas Originals shoes, the Gazelle, Forum, and Superstar.
This Adidas campaign is a global campaign that came to Cape Town, South Africa, and it will be broadcasted as a TVC and POS in all stores, globally. Dillon mentions how fortunate he is to be a part of the label, Adidas Originals, the flagship brand with its up-and-coming campaign.
Agency TBWA/NEBOKO gave us freedom to capture, working alongside Shane Vincent. Adidas ambassador Lil Dre, wow the man can skate.
Cape Town Productions casted Dee Koala and her entourage, who showed us how to seize culture, creativity and community right here in the mother city, Cape Town.
Camera of choice was an Alexa mini with Carl Zeiss super speeds. The visual approach was mixed media, using VHS, fisheye, and still animation bursts.
We had a star-studded local crew and cast that really pulled the creative for this campaign, as always. It’s one of the reasons we love to work with our local crew in Cape Town working alongside international clients.
A special thanks also goes to Cape Town Productions, our service production company on the ground who always deliver and gives us the support we need to achieve these spectacular results.
We are super grateful that we are_Creative could be a part of this campaign, Thank you TBWA/NEBOKO.
Client Producers: Eva Pineda & Natalia Tavares
Agency: TBWA | NEBOKO
Agency Production: Kimperium & Olivier Nass
Service Production: Cape Town Productions
Executive Producer: Gavin Levy
Producer / Production Coordinator: Ryan Gelderblom
Director / DOP: Dillon Buirski
DOP (Skate Videographer): Torsten Frank
Brand Photographer: Shane Vincent
1st AC/Focus Puller: Patrick Pilsbury
Gaffer: Duncan Johnson
1st AD: Craig Brorson
Key Stylist: Rita Zebdi
Hair & Make Up: Safiyah Cassim Khan
Set Design/Art Director: Katy Mills
Special thanks to,
Mzwandile Sithole Cast