Catrice x Cosmetics
catrice Summer
it's not magic. it's makeup.
Embrace the vibrant energy of summer with Catrice Cosmetics, where beauty meets innovation and self-expression is celebrated. Our latest campaign is set against
the stunning backdrop of Cape Town, South Africa, and was shot by the
talented Dillon Buirski.
We at we are_creative were thrilled when Dewald at One League Creative Agency reached out for an exhilarating collaboration with the incredible photographer Immo Fuchs. This summer project was a dream come true, masterfully orchestrated by the creative
geniuses at Yes-Ideas from Germany.
Nadia, our phenomenal director from Germany, brought a radiant wave of inspiration and energy to the set. We captured every frame in dazzling detail with the Blackmagic 6K and a DZO lens. Working alongside such a visionary team allowed us to push the boundaries of creativity, ensuring every shot reflected the vibrant, transformative spirit of Catrice Cosmetics.
Chrisna’s styling expertise ensured that each look was fresh, bold, and perfectly aligned with the summer vibes we aimed to portray. Meanwhile, Ilana’s prop selections added depth and character, making each scene feel immersive and alive.
Our team was a spectacular ensemble of talent. We had the honor of working with some of Cape Town’s finest models and creatives, celebrating all their different facets. The locations were equally mesmerizing; we shot at the serene Oudekraal beach and the incredible Inyoni studios on the West Coast, both kissed by the golden summer sun.
This shoot was a symphony of creativity, with every element blending together harmoniously like the colors of a summer sunset. It was a flawless campaign that captured the brand’s commitment to beauty, diversity, and innovation.
Each location offered its unique charm, providing a perfect canvas for our vision. The natural beauty of these sites, combined with the skill of our team, helped us capture the essence of summer and the magic of Catrice. The campaign’s style reached new heights thanks to the fabulous Chrisna De Bruyn, while Ilana Swanepoel’s prop magic truly brought our vibrant vision to life.
At we are_creative, we are passionate about crafting experiences that resonate and inspire. This campaign with Catrice was a perfect opportunity to showcase our dedication to creativity, collaboration, and excellence in bringing a brand’s vision to life.
“stay tuned for the stunning results – this is one campaign you won’t want to miss!”
Dillon Buirski
CREDITS
Talent
Sampa Kaidee, Shalini Kellinghaus, Emma Sanders
Director – Isabelle Scheich
Brand Manager & Content – Kristine Hamann
Brand Comm & Creation Global – Zoe Lehmann
Creative Director – Nadia Schliephake
Content Creator – Olivia Howarth
Producer – Dewald Louw
Production Manager – Francois Conradie
DOP – Dillon Buirski
Photographer – Immo Fuchs
1st AC – Pieter Smuts
2nd AC – Liam
Digital Operator – Teagan Van Zyl
Wardrobe Stylist – Chrisna De Bruyn
Make-up Artist – Renee de Wit
Hair Stylist – Johanni Nel
Set & Prop Stylist – Ilana Groenewald
Chaperone – Abdullah