John Frieda – It’s for me


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John Frieda - A story about women experiencing euphoria in loving and embracing their hair and being bosses at the same time. John Frieda never disappoints in adding to the revolution of getting abundant, shiny, soft and bouncy hair. John Frieda is a brand that covers every hair type that is imaginary possible and for every occasion. It's luxury for your hair and what better than to express that through watching beautiful everyday women come to live by using John Frieda products. It's every women's dream to flaunt those locks and feel their best and these women have certainly achieved that. 



This TVC had a massive production crew that came together to successfully execute the mission and vision of the brand and portray just what the brand does. The shoot took place in 2021 during the heartfelt pandemic. However, that did not seize the fire of this production. The locations were something special, where each location enhanced the character's setting and added to the mood and feel of each concept and what the products bring out in the person. Some of the most intriguing locations were:




The shoot took over four days and included a month's planning from start to finish and had the entire production crew getting involved in making sure the production operates at its best capacity. We even got an international cast from Uk and Portugal added to a local cast in South Africa to represent a diversity of females and hair that did all walks of life. The director Maxine Thaysen's vision for this TVC was magical and she understood the essence of the objective, along with the visual contribution and contextualization Rick Joaquim came up with shooting this correctly. There were so many hands in this project and each needs to be celebrated for their marvellous work, long hours and collaboration on such a visionary commercial. Here are some fun behind-the-scenes moments that capture the essence of the set perfectly.





Executive Producer: Dillon Buirski

Producer: Anja Marais
Director: Maxime Thaysen

Production Manager: Sam Lowe and Angus Maresch and Jessie Zinn
Production Coordinator: Daniela Miles
Cast Coordinator: Kenyaa Mzee
PA/Runner: Mzi Mtshula and Takudzwa Mubariki
Driver: Mpumzi Krweqe
On set DJ: Quintin Bester
1st AD: Craig Brorson
2nd AD: Nicole Henning
DOP: Rick Joaquim
1st AC: Peter Smuts
2nd AC: Tafadzwa Pasi
Loader: Moegamat Ameen Simon
DIT: Robert Cowling
DIT Assist: Matthew Sande
VT: Amandla Kasa
Gaffer: Grant Forbes
Spark: Siegried Krull and John Mureymi and Stephen Van Der Merwe
Key Grip: Elrick Davids
Best Boy Grip: Alfre Theron and Shalton Vernon Lewis

Art Director: Dean Abrahams
Packs Specialist: Marc Simpson
Packs Assistant: Abdul Ameerodien
Set Builder: Gift Bilibana and Tallulah Juta
Sprinter Driver: Taffierier Chiwandire
Lead Swing: Kevin Kandira
Swing: Vicky Juries
Key Stylist: Michael Cooper
Wardrobe Coordinator: Sumaya Parker
Wardrobe Coordinator: Sam Moses
Makeup HOD: Michelle-Lee Collins
Makeup Artist 1: Keagan Cafun
Makeup Artist 2: Clanelle Burger
Makeup Artist 3: Vuvu Maseti
Hair HOD: Marchay Linderoth
Hair Stylist 1: Amy Clark
Hair Stylist 2: Amber-Lee Alexander
Hair Stylist 3: Yonela Makoba
Photographer: Meredith Jenks
Stills PM: Zita Pereira
Stills Assistant: Felix Munyoro
Digi: Matthew Willkens
Stills Assistant: Russel Hatton
Unit Manager: Clifford Delcie
Unit Assist: Mickael Mgudu
Senior Unit P.A: Mwetu Papu
Unit P.A: Kenslo Theron and Carlo Naidoo

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