Laura – For the Fearless

 

 

This film is for the fearless. A celebration of bravery and beauty. Laura Ashleigh Meyer‘s incredible passion and determination to embrace life in all its glory teaches us what it means to be fearless.

 

“Beauty means being able to celebrate the things that make you unique. It’s having the ability to stand there proudly and own what makes you, you.”

 

 

 

Representation matters. 

The beauty industry has always had a set of unwritten rules as to what we should be aspiring to be or look like. Consequently, inclusion has not played the role it should have, resulting in a lot of marginalised communities. However, stories like Laura’s have begun challenging these norms, to allow for more inclusivity and more diversity.

 

Although we have come a long way, there is still an incredible amount of work to be done to normalise inclusivity and representation. Because of individuals like Laura, who have devoted their platform to expanding the standards of beauty, we’re moving forward.

 

Laura fearlessly challenges the standards of beauty

Having been born with a spinal defect, she has had to overcome daily struggles and barriers of inclusion. These challenges are very apparent in the beauty and fashion industries. As a model and fashion designer, Laura hopes to give representation to the disabled community within the notoriously exclusive world of beauty and fashion.

 

Her goal, through projects like “For the Fearless’, is to rewrite the narrative around differently-abled peoples. She wants to provide a space of inclusion and acceptance, and challenge the standards of beauty.

 

This film is dedicated to the pioneers, the allies, the fearless leaders. It is for those breaking glass ceilings and embracing their confidence, whereby allowing others to do the same.

It is meant to serve as a catalyst for larger conversations around representation in the fashion and beauty worlds.

 

 

Credits:

Starring Laura Meyer

 Represented by Topco Models

Directed by Dillon Buirski

Produced by we are_

Produced by Calvin Shushu | Anja Marais | Samantha Lowe | Mardi Buhrmann

Shot by Nicol Dippenaar

Assisted by Thaakir Ackerman

Lighting by Grant Forbes | John Mureymi | Siegfried Krull

Grips by Elrick Davids | Shalton Lewis

Art by Jako van Heerden

Styling by Robynne Kahn

HMU by Richard Wilkinson

Garments by Shana Morland

Jewellery by Kirsten Goss

Offline Edit by Luka Scott

Online Edit by Kyle Stroebel

Sound Design by Bart Larter

we are_ are always up for any creative production challenges. We cannot wait to shoot with you or your team! Why not get in touch today to workshop your next idea? Let’s collaborate and create some magic moments together!



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