November has brought with it a certainty that Summer has finally arrived on our South African shores. So we capitalised on Cape Town’s best assets – long, bright beachy days, crystal clear waters and of course, a production crew and cast that loves making magic together.
With this strange year and its challenges, we learned that online sales have become any small business’s bread and butter. And so the campaign for Mash Btq’s online launch was born : Summer’s Online. Not only did we shoot an entire editorial piece inspired by VCR textures and tongue-in-cheek visuals, but we produced a full stills campaign for the Mash Btq website, as well as social collateral for their various platforms. Our team put on our marketing hats and created an entire roll-out aimed at driving online sales.
We’ve said this before and we’ll probably say it again, we love collaborating with teams that bring spontaneity, excellence and an unwavering passion to anything they do. With the incredible Ian Engelbrecht on stills, Olga Kotova styling and Sarah Whitesand handling all Hair & Make-Up, we knew we were in good hands. Add onto that the likes of Wesley JvR and Nic Loupis on film, and you’ve got a dream team ready to explode with creativity. Our models did not make our jobs hard either, with the delightful Caitlin Lamb and Anya Bruwer bringing their special touches to an amazing project.
We had a wonderful time on set shooting with Mash Btq and we can not wait to create their next campaign together!
Hit us up if you need any production, post or marketing briefs that our teams can jump on.
Production Company: we are_
Photographer: Ian Engelbrecht
Producer: Anja Marais
Director: Wesley JvR
DOP: Nic Loupis
Stylist: Olga Kotova
Hair & Make-Up: Sarah Whitesand
Editor: Wesley JvR / Luka Scott
Sound Design: Luka Scott
DIT: Kamira Govender