When briefed to create a western-inspired stand-off involving a Mustang, a DJ, loads of green smoke and abandoned old gas station, our very own Michael Rodrigues and Rick Joaquim got to work straight away. We absolutely love having clients that allow us the creative freedom to explore an array of lenses, play around with crash zooms and push the grade into the dreamy green world that is Monster Energy.
The shoot day was filled with loads of cars revving, even more dust and smoke, amazing talent and the best crew working towards an incredible collective goal. We absolutely loved creating these campaign pieces for Monster, where you stand a chance to win a Mustang.
A huge congratulations to the entire team who brought this one about, we love this relationship with the Monster team and can’t wait to continue creating, dreaming and smashing it with you in 2021!
Production Company: we are_
Featuring: DJ Maphorisa
Director: Michael Rodrigues
Producer: Anja Marais
Production Managers: Calvin Shushu & Laura D’Amore
DOP: Rick Joaquim
Art Director & Stylist: Melissa Jayne Maxted
Hair & Make-Up: Orli Meiri
Creative Assistant: Lindiwe Mayisela
1st AD: Litha Mbutuma
1st AC: Malcolm Raymond Cross
Loader / Assistant: Kyle Quintao
Lighting Assistant: Vuyisani Nonxuba
Gaffer: Bryce Ninow
Grip: Tyler Geldenhuys
DIT & VT: Kobus Loubser
Editor: Luka Scott
Sound Design: Luka Scott
Animation: Luka Scott
Colourist: Nic Apostoli