When briefed to create a western-inspired stand-off involving a Mustang, a DJ, loads of green smoke and abandoned old gas station, our very own Michael Rodrigues and Rick Joaquim got to work straight away. We absolutely love having clients that allow us the creative freedom to explore an array of lenses, play around with crash zooms and push the grade into the dreamy green world that is Monster Energy. 

monster energy

The shoot day was filled with loads of cars revving, even more dust and smoke, amazing talent and the best crew working towards an incredible collective goal. We absolutely loved creating these campaign pieces for Monster, where you stand a chance to win a Mustang. 


monster energy


A huge congratulations to the entire team who brought this one about, we love this relationship with the Monster team and can’t wait to continue creating, dreaming and smashing it with you in 2021!




Production Company: we are_

Featuring: DJ Maphorisa

Stacy-Lee May

Jason Webb

Director: Michael Rodrigues

Producer: Anja Marais

Production Managers: Calvin Shushu & Laura D’Amore

DOP: Rick Joaquim

Art Director & Stylist: Melissa Jayne Maxted

Hair & Make-Up: Orli Meiri

Creative Assistant: Lindiwe Mayisela

1st AD: Litha Mbutuma

1st AC: Malcolm Raymond Cross

Loader / Assistant: Kyle Quintao

Lighting Assistant: Vuyisani Nonxuba

Gaffer: Bryce Ninow

Grip: Tyler Geldenhuys

DIT & VT: Kobus Loubser

Editor: Luka Scott

Sound Design: Luka Scott

Animation: Luka Scott

Colourist: Nic Apostoli