Truworths Winter

Play Video


Winter Generics

Get ready to revamp your winter wardrobe with Truworths Winter Generics 2023! As the frosty season descends upon us, it’s time to cozy up with the latest fashion trends, and We are_ Creative has got you covered. Their latest winter fashion TVC, shot by the talented Dillon Buirski, showcases the most stylish and snug outfits that will keep you looking fabulous all season long.


From stunning coats and jackets to snug knitwear and accessories, the TVC is a visual delight that captures the essence of winter fashion. With a natural and warm vibe, it celebrates an authentic and engaging cast and crew that will leave you in awe.


But that’s not all. We are_ Creative was approached by Caren Walsh, the senior art buyer at Truworths, to co-produce their Winter 2023 TVC along with Chantel Green at Lustre. The director for this project was none other than the talented Mark Newton, who did an absolutely stunning job.

To add to the allure, the shoot took place in Cape Town Civic Centre’s interior, a location renowned for its clean lines and business district feel. However, Marc Newton took a fresh approach, embracing the location’s raw essence by shooting with natural light through the windows and incorporating the architectural features of the location.

The TVC was shot on a Blackmagic 6K Pocket Cinema Pro with a DZO Pictor 20-55mm Zoom lens, which captured every detail and made the visuals even more stunning. Thanks to our in-house post department for there great work editing TVC, Christiaan Jonck and  Calvin Shushu. The crew were thrilled to collaborate with Truworths.  

So, keep your eyes peeled for this exciting TVC on TV or YouTube, and don’t forget to let us know what you think. We are_ Creative always loves hearing feedback from viewers. Thanks again to Truworths for having us on board for such a fun-filled project, and we can’t wait to see what the future holds




Executive Producer – Chantel Green 

We_Are Producer – Laura D’Amore

Production Manager – David Hofmeyr

Post-Production Manager – Calvin Shushu

Director – Mark Newton 

DOP – Dillon Buirski

Focus Puller – Rory Springthorpe

DIT/ Editor – Christiaan Jonck

Gaffer – Xavier Vahed

Sound – Hugo Gravito

Art Director – Lauren Britts 

Art Dept _ Stylist – Claire Channing

Senior Stylist – Caren Walsh



A special thanks to,



Slyke at Kult

Theressa Nana-Yaa at Ice

Lindelwa Vezi at Boss

Jono F at Fanjam

Fiifi Sarpong at Boss