Get ready to revamp your winter wardrobe with Truworths Winter Generics 2023! As the frosty season descends upon us, it’s time to cozy up with the latest fashion trends, and We are_ Creative has got you covered. Their latest winter fashion TVC, shot by the talented Dillon Buirski, showcases the most stylish and snug outfits that will keep you looking fabulous all season long.
From stunning coats and jackets to snug knitwear and accessories, the TVC is a visual delight that captures the essence of winter fashion. With a natural and warm vibe, it celebrates an authentic and engaging cast and crew that will leave you in awe.
But that’s not all. We are_ Creative was approached by Caren Walsh, the senior art buyer at Truworths, to co-produce their Winter 2023 TVC along with Chantel Green at Lustre. The director for this project was none other than the talented Mark Newton, who did an absolutely stunning job.
To add to the allure, the shoot took place in Cape Town Civic Centre’s interior, a location renowned for its clean lines and business district feel. However, Marc Newton took a fresh approach, embracing the location’s raw essence by shooting with natural light through the windows and incorporating the architectural features of the location.
The TVC was shot on a Blackmagic 6K Pocket Cinema Pro with a DZO Pictor 20-55mm Zoom lens, which captured every detail and made the visuals even more stunning. Thanks to our in-house post department for there great work editing TVC, Christiaan Jonck and Calvin Shushu. The crew were thrilled to collaborate with Truworths.
So, keep your eyes peeled for this exciting TVC on TV or YouTube, and don’t forget to let us know what you think. We are_ Creative always loves hearing feedback from viewers. Thanks again to Truworths for having us on board for such a fun-filled project, and we can’t wait to see what the future holds
Executive Producer – Chantel Green
We_Are Producer – Laura D’Amore
Production Manager – David Hofmeyr
Post-Production Manager – Calvin Shushu
Director – Mark Newton
DOP – Dillon Buirski
Focus Puller – Rory Springthorpe
DIT/ Editor – Christiaan Jonck
Gaffer – Xavier Vahed
Sound – Hugo Gravito
Art Director – Lauren Britts
Art Dept _ Stylist – Claire Channing
Senior Stylist – Caren Walsh
A special thanks to,
Slyke at Kult
Theressa Nana-Yaa at Ice
Lindelwa Vezi at Boss
Jono F at Fanjam
Fiifi Sarpong at Boss