ADIDAS – Back To School
Adidas
BACK TO school
It’s Cape Town’s Film Season once again, and what better way to celebrate than by highlighting a masterpiece we created for Adidas as part of their global back-to-school campaign. Of course, this achievement wouldn’t have been possible without the invaluable collaboration of Cape Town Productions.
We had the honor of teaming up with the exceptional minds at TBWA in the Netherlands, led by the creative genius, Theo von Aspern. Theo’s artistic vision breathed life into the project. He joined us at our Weare_ facility in Cape Town, where we meticulously edited the content. Even as Theo returned to London, we seamlessly managed all online reviews from a distance. This marked a remarkable feat for us, handling the post-production of such a significant global campaign.
As content creators situated in the picturesque beauty of Cape Town, we were absolutely thrilled to contribute to the video aspect of the campaign. At Weare_, we boast an in-house post-production facility that meticulously handled all things related to post-production.
Our brilliant editors flawlessly captured the essence of the brief once again, aligning the perfect energy with the captivating transitions we shot and weaving a seamless narrative throughout the campaign. Special acknowledgment goes to our accomplished offline editors, Ezra Nathan and Christiaan Jonck, as well as our Post-producer, Calvin Shushu, at Weare_creative.
The collaboration between the talented Director and DOP, Dillon Buirski, and Theo von Aspern resulted in breathtaking transitions, creatively employing the FPV drone under the guidance of Drone Pilot, Timothee Ferreira at Dark Wings. This stylistic approach effectively embodies the essence of the campaign’s theme, harking back to school.
Our collaboration with Timothee from Dark Wings yielded incredible transitions, perfectly capturing the desired energy. Additionally, we can’t forget to mention the outstanding contribution of the skilled photographer, Lise de Wolf, from Amsterdam. Her remarkable work exceeded client expectations.
Overall, this experience was truly remarkable. At Weare_, we provided every resource required, from state-of-the-art equipment to DIT services and the VT Village. Our consistent collaboration with the crème de la crème of the film industry, Cape Town Productions, adds to our pride. A hearty congratulations and sincere thanks for this exciting project. It was an honor to collaborate with fellow creatives, all dedicated to delivering exceptional results. We eagerly anticipate the opportunity to collaborate again in the future.
CREDITS
Adidas Client: Johan John
Adidas Digital Marketing Manager: Tobias Eubbing
Adidas Producer: Jenna Pannaman
TBWA Creative: Theo von Aspern
TBWA Senior Account Manager: Lauren Scott
TBWA Senior Producer: Jones Kuhne
TBWA Junior Producer: Olinda Da Achada
Production: Cape Town Productions
Executive Producer: Gavin Levi
Producer: Ryan Gelderblom
Onset Producer: Caleb Bjergfelt
1st AD: Craig Brorson
Director/DOP: Dillon Buirski
1st AC: Thaakir Ackerman
Gaffer: Duncan Johnson
DIT: Ezra Nathan
VTO: Dan Tucker
Offline Editor: Christiaan Jonck
Key Stylist: Carla Vermaak
Props Stylist: Justin Jurd
Hair and Make Up: Charmaine de Kock