Siya Kolisi x Adidas

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SIYA KOLISI x adidas

The Rugby World Cup is here

What a spectacle, the Opening ceremony of Rugby World Cup in France, our Springboks delivered and one name resonates with power, determination, and leadership on the global stage: Siya Kolisi. Hailing from the heart of South Africa, Kolisa stands as not just a rugby captain but a symbol of resilience, unity, and unyielding spirit. With every stride he takes on the field, he carries the hopes and dreams of a nation, a beacon of inspiration for his teammates and fans alike. 

As he prepares to lead the South African Springboks into battle on the grandest rugby stage, Kolisi’s presence is not just a testament to his athletic prowess but a testament to the power of unwavering determination, a force to be reckoned with in the pursuit of defending their title of the Rugby World Champions 2023.


we are_creative were lucky enough to have been approached by Augusto Agency in New Zealand to produce this TVC for Adidas Rugby at The Shark Tank in Durban, South Africa. 



We are extremely proud as a young up-and-coming production company to have created this film alongside Adidas, to launch Siya Kolisi’s signature boots. 


The new Adizero RS15 boots, ‘I love Zwide’ are inspired and designed by Kolisi’s roots, inspiration, history and rugby journey. This is a very monumental moment for Kolisi in partnership with Adidas, South Africa.

What an honour to have produced a TVC of this calibre that will play throughout the Rugby World Cup 2023. Thank you, Adidas for bringing us on board. We wish our Springboks all the best in bringing home the cup once again.


This campaign could not have been pulled off without the remarkable vision of director, Meghan Daniels who did an incredible job in orchestrating every moment. 


Congrats to Dillon Buirski Director of Photography, who played a vital role in capturing these immaculate visuals that portrayed Kolisi’s energy and everything about him perfectly by showcasing his moments of training, prepping and his new Adizero RS15 boots. 


The approach was mixed media using the Arri Alexa Mini with a Carl Zeiss Ultra Prime lens, combing that with VHS Super 8, stills and film.


Great support from the incredibly skilled Ronin Operator, Timothy Ferreira at Dark Wing Aerilas, who always encapsulates exuberant shots that bring so much life to the story.

This campaign could not have been actualised without the incredible production team at we are_creative that produced the entire shoot. 


A special thanks to producer Laura Madge, line producer Whitney Green Gibson, production manager Calvin Shushu, production coordinator, Ami Williams and of course 1st AD Craig Brorson for making this the smoothest and most enjoyable experience.

This is truly one for the books. Everyone’s dedication, creativity, and tireless efforts have culminated in nothing short of sheer brilliance. We are immensely proud of what we’ve achieved together, and this success is a testament to our unwavering commitment to excellence. 

Let's go bokke!

Once again, thank you for your outstanding work. Here’s to a team that knows no bounds and an amazing campaign that will leave a lasting mark. 




Adidas Senior Brand Communications: Andrew Lane 

Adidas Producer: Aoife Murphy


Ivana Mihalievich:  Senior Account Manager 

Nikola Vasakova: Producer 

Benjamin Carroll: Art Director 


Head of Production: Laura Madge

Line Producer: Whitney Gibson

Production Manager: Calvin ShuShu

Production Coordinator: Ami Williams


Director: Meghan Daniels 

AD: Craig Brorson


Photographer: Francis Carter  

Digital Assistant: Jacques Van Zyl


DOP:Dillon Buirski

1st AC: Thaakir Ackerman

Ronin Op:Timothee Ferreira

DIT: Christiaan Jonck

VT: Dan Tucker

Gaffer: Duncan Johnson